Are you an aspiring content creator looking to take your YouTube channel to the next level? If so, you may have heard about the benefits of joining a YouTube network or Multi-Channel Network (MCN). But how exactly do you go about joining one? In this article, we will guide you through the process of becoming a part of a YouTube network or MCN, helping you navigate the exciting world of online content creation with ease.
Researching YouTube Networks and MCNs
What is a YouTube Network or MCN?
A YouTube Network, also known as a Multi-Channel Network (MCN), is an organization that partners with content creators on YouTube. These networks offer various services and support to help creators maximize their potential on the platform. By joining a YouTube Network or MCN, creators can benefit from valuable resources, collaboration opportunities, and increased exposure.
Why join a YouTube Network or MCN?
Joining a YouTube Network or MCN can bring numerous advantages to content creators. First and foremost, these networks provide access to a wide range of services and tools that can help creators grow their channels, enhance their content, and reach a larger audience. They offer assistance with content management, promotion, and optimization techniques to maximize visibility and reach. Additionally, YouTube Networks often have well-established connections and collaborations with brands, which can open up monetization opportunities such as sponsorships and partnerships.
Popular YouTube Networks and MCNs
When researching YouTube Networks and MCNs, it’s important to consider well-established networks that have a proven track record of success. Some popular networks include Studio71, Fullscreen, BroadbandTV (BBTV), Maker Studios, and Machinima. These networks have extensive experience in working with content creators, and their reputations speak for themselves. However, it’s crucial to dig deeper into each network’s services, reputation, and contract terms to ensure they align with your goals and requirements as a content creator.
Determining Your Goals and Requirements
Identify your goals as a content creator
Before joining a YouTube Network or MCN, it’s essential to define your goals as a content creator. Take the time to reflect on what you want to achieve with your channel. Are you aiming to reach a specific number of subscribers or views? Do you want to monetize your content and turn it into a sustainable source of income? Are collaboration and networking opportunities important to you? Understanding your goals will help you narrow down your choices and find a network that can support and align with your vision.
Consider your requirements as a creator
In addition to your goals, it’s crucial to consider your requirements as a creator. Think about the level of support and services you need. Do you require assistance with content management, optimization, or audience development? Are you looking for resources and guidance on production techniques and equipment? It’s also important to consider the network’s track record in working with creators in your niche or industry. Finding a network that understands and caters to your specific needs and preferences can significantly enhance your YouTube journey.
Understanding Network and MCN Contracts
Importance of reading and understanding contracts
When considering joining a YouTube Network or MCN, it’s of utmost importance to thoroughly read and understand the contract they offer. Contracts define the terms and conditions of the partnership, including revenue sharing, rights, ownership, and termination clauses. By carefully reviewing the contract, you can ensure that you are comfortable with the terms being offered and that they align with your expectations and long-term goals. If you have any doubts or concerns, don’t hesitate to seek legal advice to fully comprehend the implications of the contract.
Key components of a Network or MCN contract
Network or MCN contracts can vary, but there are several key components to pay attention to. Firstly, understand the revenue-sharing structure and the percentage of revenue that you will retain. It’s important to have clarity on how income will be distributed and any additional fees or deductions that may apply. Secondly, familiarize yourself with the rights and ownership clauses. Ensure that you retain ownership of your content and have control over how it is used or licensed. Also, consider any exclusivity agreements and whether they align with your plans for your channel. Lastly, carefully review the termination clauses in case you need to part ways with the network in the future.
Finding and Evaluating YouTube Networks and MCNs
Online research and recommendations
When searching for YouTube Networks and MCNs, conducting thorough online research is crucial. Start by visiting the official websites of different networks to understand their services, values, and requirements. Read reviews and testimonials from content creators who have firsthand experience with these networks. Online communities and forums dedicated to YouTube creators can also be valuable sources of information and recommendations. Keep an eye out for any red flags or negative experiences that may indicate potential issues with a particular network.
Evaluating network reputation
While online research is important, it’s equally essential to evaluate the reputation of a YouTube Network or MCN. Look for networks that have a proven track record of successful partnerships with content creators. Pay attention to the networks’ portfolio of creators and channels they have worked with in the past. Consider the achievements and growth of these creators under the network’s guidance. Positive testimonials and success stories can be indicators of a reputable and reliable network. Additionally, check if the network has faced any controversies or legal issues that could impact your partnership and reputation as a content creator.
Understanding network services and support
To make an informed decision, it’s crucial to understand the services and support that a YouTube Network or MCN offers. Look for networks that provide comprehensive support in areas such as content management, editing, optimization, and promotion. Consider whether they offer assistance with copyright claims, monetization strategies, and brand partnerships. It can be beneficial to reach out to the network directly and ask specific questions about their services and how they can help you achieve your goals as a content creator.
Negotiating and Signing the Contract
Network application process
Once you have identified a YouTube Network or MCN that aligns with your goals and requirements, you can begin the network application process. Typically, this involves submitting an application through the network’s official website. The application may require information about your channel’s performance, demographics, and content. Some networks may also request links to your best-performing videos or ask for a brief description of your channel and goals. Take the time to carefully complete the application and provide accurate and comprehensive information, as this will greatly impact your chances of being accepted into the network.
Negotiating contract terms
If you receive an offer from a YouTube Network or MCN, it’s important to carefully review the contract before signing. Don’t hesitate to negotiate certain terms if they don’t align with your goals or if you have specific requirements. Reach out to the network and discuss any concerns or requests you may have. Negotiating contract terms can help create a partnership that is mutually beneficial and caters to your unique needs as a content creator. However, keep in mind that negotiations should be conducted professionally and with respect, as both parties aim to establish a successful, long-term collaboration.
Joining a YouTube Network or MCN
Network acceptance process
After reaching an agreement and negotiating contract terms, you will need to go through the network acceptance process. This typically involves signing the final contract and meeting any specific requirements outlined by the network. These requirements may include providing additional information, verifying your channel’s ownership, or attending an onboarding session. Adhering to the network’s acceptance process is crucial to ensure a smooth transition into the partnership and to maintain a positive relationship with the network.
Signing the contract
Signing the contract is a significant milestone in your journey to join a YouTube Network or MCN. Take the time to carefully read and understand each term before signing, ensuring that you are comfortable and in agreement with the contract’s provisions. If you have any concerns or questions, seek further clarification from the network or consult with legal counsel. Signing the contract demonstrates your commitment to the network and opens doors to the numerous services and resources they offer.
Network Services and Support
Content Management and Promotion
One of the key benefits of joining a YouTube Network or MCN is the support and guidance they provide in content management and promotion. These networks often have dedicated teams or resources that offer expertise in optimizing video titles, descriptions, tags, and thumbnails for improved discoverability. They can provide insights into audience analytics, help identify growth opportunities, and offer guidance on content strategy. Additionally, networks may assist with cross-promotion and collaborations among creators within their network, facilitating exposure to new audiences and enhancing channel growth.
Monetization and Revenue Sharing
Monetization is a crucial aspect for many content creators on YouTube. Joining a YouTube Network or MCN can provide access to monetization opportunities beyond the standard YouTube Partner Program. Networks often have established relationships with brands and advertisers, making it easier to secure sponsorships and partnerships. Additionally, they may offer expertise in optimizing ad placement, increasing revenue potential. When considering joining a network, review their revenue-sharing structure to ensure it aligns with your goals and expectations.
Creator Resources and Collaboration Opportunities
YouTube Networks and MCNs provide a wealth of resources and collaboration opportunities for content creators. These can range from access to specialized equipment, editing software, and production support to workshops and educational materials on content creation best practices. Networks may also organize events, conferences, or meetups where creators can network with industry professionals, exchange ideas, and foster collaborations. The resources and opportunities provided by networks can significantly enhance a creator’s skills, knowledge, and overall channel growth.
Rights and Ownership
Understanding rights and ownership
Understanding the rights and ownership of your content is paramount when joining a YouTube Network or MCN. Ensure that the contract explicitly states that you retain ownership of your content and have control over how it is used or licensed. Review any clauses related to exclusivity and consider how they align with your channel’s growth and future plans. Be aware of any restrictions or requirements for using copyrighted material, as violations can result in content strikes or termination of your partnership with the network.
Managing your content rights
Managing your content rights within a YouTube Network or MCN partnership is crucial. Familiarize yourself with the network’s policies on copyright claims and DMCA takedown notices. Ensure that you have clear communication channels with the network’s support team in case of any issues or concerns regarding your content rights. Regularly monitor and audit your channel to ensure that your content is not being utilized without proper permission or attribution. Maintaining a proactive approach to managing your content rights will protect your intellectual property and preserve the integrity of your channel.
Leaving a YouTube Network or MCN
Reasons to leave a network
While joining a YouTube Network or MCN can be a beneficial long-term partnership, there may come a time when parting ways with the network is necessary. Some reasons to consider leaving a network include a misalignment of goals, lack of support or communication, insufficient revenue sharing, or changes in the network’s policies that no longer align with your channel’s direction. It’s important to evaluate your reasons for leaving carefully and have a plan in place before initiating the termination process.
Network termination process
The termination process can vary depending on the network and the terms outlined in your contract. Review the contract’s termination clause to understand the required notice period and any additional obligations during the process. Communicate your decision to the network promptly and professionally, explaining your reasons for leaving. Ensure that you have a backup plan for monetization and content management before terminating the partnership to minimize any potential disruptions to your channel’s growth.
Final Thoughts
Considering the long-term partnership
Joining a YouTube Network or MCN is an important decision that should be approached with careful consideration. Take the time to thoroughly research, evaluate, and negotiate contract terms to ensure they align with your goals and requirements as a content creator. Consider the network’s reputation, services, support, and opportunities they offer. A successful long-term partnership with a YouTube Network or MCN can provide invaluable support, resources, and growth opportunities for your channel.
Continuous evaluation and review
Once you have joined a YouTube Network or MCN, it’s important to continuously evaluate and review the partnership. Regularly assess whether the network is meeting your expectations and helping you achieve your goals. Review contract terms, revenue sharing, and the level of support provided. Don’t hesitate to communicate any concerns or suggestions to the network, as open and collaborative communication is crucial for a healthy partnership. Continuously evaluate and review your partnership to ensure that it remains mutually beneficial and aligned with your channel’s growth.
